Privacy Policy

• Contact information, such as name, phone number, and email and postal address;
• Account information, such as online password and other log-in details used to access Vitamin Shoppe products and services;
• Payment information, such as name, billing address and payment card details, including card number, expiration date and security code;
• Location data (such as data derived from your IP address, country and/or ZIP code) and, with your consent, the precise geolocation of your mobile device;
• Social media handles, content and other data posted on our official social media pages;
• Information we obtain from third-party social media services (e.g., Facebook) or payment services (e.g., PayPal) if you choose to link to, create or log into your Vitamin Shoppe account through these services;
• Demographic and preference information (e.g., date of birth, gender, dietary preferences, allergies and favorite categories) and health quiz responses;
• Information you submit in connection with a career opportunity at Vitamin Shoppe, such as contact details, information in your résumé (including work history, education and language skills) and details about your current employment. In addition, where legally permissible, you may choose to provide information about your gender, race and ethnicity, and veteran and disability status;
• Contact information you provide about friends or other people you would like us to contact; and
• Other personal information contained in content you submit to us, such as through our “Contact Us” feature or customer support tools on the Online Channels.

Information We Obtain by Automated Means
When you interact with our products and services, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

We may use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, Internet service provider, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, dates and times of visits to the Online Channels, number of links you click while using the Online Channels, search terms, operating system, website traffic and related statistics, keywords and other data about your device and use of the Online Channels. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of the Online Channels. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

II. How We Use The Information We Collect

We may use the personal information we obtain about you to:

• process and fulfill orders and purchases via the Online Channels and keep you informed about the status of your order;
• establish and manage your account;
• identify and authenticate you so you may order our products and access and use the Online Channels;
• provide customer and technical support and respond to inquiries;
• communicate with you regarding news updates, notices, special promotional offers, advertisements and marketing materials, our products and services, or other information that may be of interest to you;
• communicate about, and administer participation in, special events, programs, promotions, offers, surveys, focus groups and market research;
• communicate about, and administer participation in, special events, programs, promotions, offers, surveys, focus groups and market research;
• notify you about product safety and recall information, such as reporting an adverse event or communicating a product recall;
• manage career opportunities, including for recruitment purposes, employee onboarding and other human resources purposes;
• increase and maintain the safety and security of our products and the Online Channels and prevent misuse;
• operate, administer, evaluate, develop, manage and improve our business (including operating, administering, analyzing and improving our products and services; developing new products and services; performing analytics (including market research, trend analysis, financial analysis, and anonymization and aggregation of personal information); managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
• protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
• comply with and enforce applicable legal requirements and relevant industry standards and policies, such as this Privacy Policy and our Terms of Use.

We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.

Third-Party Analytics Services
We may use third-party web analytics services in connection with the Online Channels, such as Crazy Egg (privacy policy available at: https://www.crazyegg.com/privacy), Google Analytics, Optimizely and SOASTA mPulse and other analytics providers. These service providers use automated technologies to collect data (such as IP addresses) to evaluate use of the Online Channels. To learn more about Google Analytics’ privacy practices, please visithttps://www.google.com/intl/en/analytics/learn/privacy.html.To opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout. To opt out of Crazy Egg analytics, please visit https://www.crazyegg.com/opt-out

Online Tracking and Interest-Based Advertising
On our Online Channels, we may collect information about your online activities to provide you with advertising about products and services tailored to your interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes.

You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users’ inferred interests and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites, and to build a profile of users’ online browsing activities. The information our ad networks may collect includes data about users’ visits to websites that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites. This data collection takes place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.